LUCKY LION X DEVON KAYNE
Creative Direction & Project Management
Meet Our Team - curate direct profiles for each employee including a mini interview & image correlating to each lucky lion location. interview questions & curate consent forms to post image on lucky lion website. fairly concise & individual shoots. including people who also work on the farm if they are interested. not only would this actually reflect the individuals who work for lucky lion, it is about clearly redefining who have been denied access to obtain, enjoy, & explore the world of cannabis. given our staff on the store front is somewhat fairly diverse we must be gentle yet honed in on reinforcing healthy rhetoric & visuals to reflect our staff that consist of LGBTQ, black & brown, & third world communities: just like our customers.
Representation x Luxury - being able to coherently identify & resonate with the communities in which we have store fronts. defining terms: merrian webster defines luxury as “a condition of abundance or great ease and comfort: sumptuous environment.” sumptuous meaning “extremely costly, rich, luxurious or magnificent.” understanding how to navigate these terms while also remaining realistic to what we provide in relation to price points, coherent visual representation of our staff/customers through media, & overall interior design.
Overall Social Media & Digital Marketing - two main focal points: overall re-branding & use of social media. instagram, twitter, facebook? adjustment to the layout of the current lucky lion instagram account. scheduled posts that correlate to an algorithm of interactio & get analytics. daily instagram post of the daily deal: image of alex enjoying a cartridge for feel good friday, image of elliott packing a picnic basket with goodies for tasty tuesday, image of danny breaking down some kush mints for top shelf thursday. jason opening a lucky lion box with the staff pick for wednesays. using instagram as a tool to effectively maintain interaction with customers in a way that is to the point yet aesthetically in line with lucky lions overall new brand design. using instagram & twitter to even include merch giveaways thus increasing interactions with the accounts & use of website. updated media page on the site, needs to be organized. review of olcc regulations in relation to media.
Virtual Tour - an easily accessible page listing each location & their correlating virtual tours. exterior & interior images of each location. incorporating current & updated images of each display case. once complete a customer would be able to visit the lucky lion website, select the location of their choice, view the entire store as if they were there in real time, swipe through current display cases & place online orders on leafly. essentially braiding together digital marketing of the updated website through instagram, word of mouth, & customer interactions. if executed coherently this could potentially encourage more people to not only become more acquainted with our products through the digital display cases, in addition it would decrease the amount of hand touch interactions that typically occurs within a normal interaction of the customer given the current climate of covid19. take into account the fact that the customer will still be picking up their order in store & of course their will always be foot traffic for the powell location especially; however this decreases crowded waiting areas, wait times, confusion in relation to quantity of available product & further encourages social distancing while still being able to fully experience each lucky lion location.
Lucky Lion Farms - detailed shoot of overall growing process, development of luck lion specific strains, close ups, staff.